Thursday 17 May 2018

Secret 7" Submission

Secret 7” takes 7 tracks from 7 of the best-known musicians around and presses each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 sleeves are exhibited and then sold for £50 apiece.

You don’t know who created the sleeve, or even which song it’s for, until you have parted with your cash - the secret lies within.

We're proud to have worked with some of the world's great music and visual art talent to create the show; including The Cure, Elton John, Black Sabbath, The Rolling Stones, John Lennon, Massive Attack, Diana Ross, Public Enemy, Peter Gabriel, Sir Anish Kapoor, Ai Weiwei, Sir Peter Blake, Gilbert & George, David Shrigley, Yoko Ono, Sir Paul Smith, Jenny Holzer, Sir Antony Gormley, Jeremy Deller, Jake & Dinos Chapman, Martin Parr, Gavin Turk and many more.

To date we have produced over 3,500 one-of-a-kind record sleeves and sold every single one, raising over £175,000 in total for four brilliant charities.

GUIDELINES

  • Your design must not include the artist’s name or the song title
  • Concentrate your design on what will be the front, only this will be visible
  • in the exhibition
  • Dimensions should be 182 x 182mm + 3mm bleed on the top, bottom and right
  • hand side. The bleed won’t be visible, so bear that in mind
  • Your file must be produced in CMYK so it’s set-up to be printed. Any PMS
  • specials will be converted. Metallic or fluorescent inks cannot be reproduced
  • Your file must be 300dpi
  • Your file must be saved as either a Tiff, JPEG or PDF
  • Do try and reduce the size of your file as much as possible
  • - 10MB maximum
  • You can submit a sleeve design for as many of our tracks as you like, and more
  • than one design for each track
  • You must have until 23:59 GMT on 24 April 2018 to upload your designs. Late
  • submission will not be accepted. We advise that you don’t wait till the last few
  • minutes to upload, as the site will be busy
  • Last but certainly not least - if we email you with the good news that you’ve
  • made it into the show please keep it a secret. It makes for a much better project!
  • Design inspiration must be 140 characters (including spaces) or less.
  • Avoid unusual characters, and remember, your artwork is the priority,
  • keep the description simple
  • This year we’re supporting Mind, the mental health charity. Every year, one in four of us will experience a mental health problem. Mind play a crucial role ensuring anyone with a mental health problem has somewhere to turn for advice and support.

There are a few different song options listed below:

  • Jimi Hendrix - Castles Made of Sand
  • London Grammar - Help
  • Eurythmics - I Saved the World Today
  • The Clash - I'm Not Down
  • Jeff Buckley - Lover, You Should've Come Over
  • Primal Scream - Damaged
  • Manic Street Preachers - No Surface All Feeling

I have chosen to design a cover for the London Grammar song 'Help'


I really enjoyed doing this brief as there was a lot of freedom, with the fact the artwork shouldn't give too much away it allowed me to research further into the song and meaning and allowed me to produce some conceptual art, which I am not as used to however I believe I would enjoy doing a lot more of it. Although the piece is conceptual, once explained it does have meaning. This brief had a few restrictions, you weren't allowed to include the artists name or song name however I found this to be an aid in the design process. When it came to submitting the piece I struggled to make sure it was the right specifications needed to enter; I had designed in illustrator put struggled to export it from here as 300dpi whilst keeping it the right dimensions and colour mode (cmyk). I got there in the end with changing the dpi in preview and saving as a jpg to keep the correct colourway, as well as resampling to get the original size back with the correct bleed. Overall I have learnt how to use research effectively as well as incorporating the scanner and sticking with an original piece of work the whole way through no matter how bad it looked at the start, I managed to make something I am proud of in the end. 

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